Privacy Policy
Privacy Policy
Last updated: January 20, 2026
Bellmore London (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”), in order to provide you, the customer, with an online shopping experience. Bellmore London is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably be linked to an individual.
We may collect or process the following categories of personal information (depending on how you interact with the Services, where you live, and as permitted or required by applicable law):
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Contact details including your name, billing address, shipping address, phone number, and email address.
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Financial information including payment card information and transaction details. (Payments are processed by our payment providers; we do not store full payment card details.)
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Account information including your username, password, preferences and settings (if you create an account).
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Transaction information including the items you view, add to cart, purchase, return, exchange or cancel, and your past transactions.
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Communications with us including information you provide when contacting customer support.
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Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
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Usage information including information about how you interact with and navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
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Directly from you, including when you create an account, place an order, contact us, or otherwise provide your information.
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Automatically through the Services, including from your device when you browse or use the Services, and through cookies and similar technologies.
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From our service providers, including when they collect or process personal information on our behalf (e.g., payments, analytics, customer support, fulfillment/shipping).
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From our partners or other third parties, where permitted by law (for example, advertising partners).
How We Use Your Personal Information
Depending on how you interact with us, we may use personal information for the following purposes:
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Provide, Tailor, and Improve the Services. To process payments, fulfill orders, send order updates, manage accounts, provide customer support, facilitate shipping and returns, enable product reviews, and improve the customer experience.
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Marketing and Advertising. To send promotional communications and show advertising for products or services on our site or other websites, subject to applicable law and your choices.
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Security and Fraud Prevention. To authenticate accounts, protect transactions, detect and investigate fraud or illegal activity, and secure the Services.
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Communicating with You. To respond to inquiries, provide support, and maintain our business relationship.
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Legal Reasons. To comply with applicable law, respond to valid legal requests, and enforce our terms and policies.
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy, including:
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With Shopify, and vendors and service providers who perform services on our behalf (e.g., payment processing, IT services, analytics, customer support, cloud storage, fulfillment and shipping).
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With business and marketing partners to provide marketing services and advertise to you. These partners use your information in accordance with their own privacy notices.
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When you direct or consent to our disclosure (for example, shipping providers to deliver your order).
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With our affiliates or within our corporate group.
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In connection with a business transaction (such as a merger, acquisition, or insolvency).
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To comply with legal obligations, enforce policies, and protect the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside, to provide and improve the Services.
To learn more about how Shopify uses personal information and any rights you may have, you can visit Shopify’s consumer privacy resources (as linked by Shopify).
Third Party Websites and Links
The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with us, you should review their privacy and security policies. We are not responsible for the privacy, security, or content of third-party sites.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in the applicable jurisdiction. If you believe a child has provided personal information to us, please contact us so we can take appropriate steps.
Security and Retention of Your Information
No security measures are perfect, and we cannot guarantee “perfect security.” Information transmitted to us may not be secure while in transit, so please avoid sending sensitive information through unsecured channels.
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances:
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Right to Access / Know the personal information we hold about you.
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Right to Delete personal information we maintain about you.
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Right to Correct inaccurate personal information.
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Right of Portability in certain circumstances.
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Managing Communication Preferences. You can opt out of promotional emails using the unsubscribe link. You may still receive non-promotional emails (e.g., order updates).
If you reside in the UK or European Economic Area, you may also have additional rights such as objection to processing, restriction, and withdrawal of consent (where applicable).
To exercise your rights, contact us using the details below. We may need to verify your identity before responding, as permitted or required by law.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
International Transfers
We may transfer, store, and process your personal information outside the country you live in. Where required, we rely on recognized transfer mechanisms (such as Standard Contractual Clauses or equivalent lawful transfer tools) unless the transfer is to a country deemed to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the “Last updated” date.
Contact Information
If you have any questions about our store, products, orders or policies, you can contact us using the details below.
Store name:
Bellmore London
Company name:
Novestero
Business address:
Kerkhofweg 6
4761 ET Zevenbergen
North Brabant
The Netherlands
Warehouse & Return address (UK):
48 Wilton Crescent
London SW1X 8RN
United Kingdom
Chamber of Commerce (KvK):
87473623
VAT number:
NL004255238B83
Phone:
+44 20 3996 1738
Email:
info@bellmorelondon.com
Business hours (GMT/BST):
Monday – Friday: 09:00 – 17:00
Saturday – Sunday: 10:00 – 16:00
We aim to respond to all inquiries within 24 hours.